How it all started..
"You don't have to break the bank to look good."
- Fleurenz Villar, CEO and Founder of FLEURENZ
Hi everyone! My name is Fleurenz Villar and I am the CEO and Founder of FLEURENZ. I was born and raised in the Philippines and as an immigrant living in New York City, having my own business at the age of 22 is definitely one of my greatest accomplishments in life.
FLEURENZ is the product of my passion for fashion. Ever since I was a young girl, I've always loved anything and everything that has to do with fashion. Whether it be creating dresses for my paper dolls or playing online dress-up games, I loved it. As I went through adolescence, I've tried many different styles; some were really cute while others were really questionable! I'm sure you can relate haha!
What I noticed during my journey of finding my own style was the way I accessorized. I realized how much I loved trying new accessories and incorporating them in my everyday outfits. Unfortunately, I was working part-time jobs and could not afford to pay top dollar for my jewelry pieces. I would often find them rusty and turning green. My beloved accessories did not last for more than a few months before I would have to repurchase them again.
This was when I decided to start my own jewelry business. I was tired of owning jewelry pieces that were not long-lasting. When I was creating this brand, I had two main requirements for every piece: affordable and long-lasting. I want to be able to make other women feel beautiful and empowered by equipping them with long-lasting high quality pieces at an affordable price. I am proud to say that FLEURENZ offers everyone the opportunity to look good without having to break the bank.